Wharton School




6 weeks

Course Fee

4400 ₺ + VAT

Please fill in the form to get more information

About the Program

Arm yourself with the essential principles of digital marketing!

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

What you’ll learn:

√ Gain an understanding of how the digital economy works
√ Develop the critical insights necessary to succeed in e-commerce and digital and social media marketing
√ How to leverage new models in business and e-commerce to increase profitability
√ Successful Social media and digital marketing techniques
√ Real-world application of digital marketing and e-commerce methods
√ How to market yourself and your products more effectively and efficiently


Program Benefits

Cutting Edge Curriculum:

The curriculum;

√ emphasizes the importance of theory and empirical analysis
√ shows how theory connects back to practical business examples.
√ is a combination of practical and theoretical knowledge

For The Industry. By The Industry

The program offers;

√ the latest research and academic inputs
√ critical inputs from Industry leaders to ensure the highest degree of practical relevance

You are not alone!

You will have a student success advisor who is willing to help you achieve all the important milestones of the course!

Job Outlook

  • 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo)
  • In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles
  • Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations (Bureau of Labor Statistics)
  • Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive

Who Will Support

David Bell

Course Instructor

Xinmei Zhang and Yongge Dai Professor of Marketing
The Wharton School of the University of Pennsylvania

Yiğit Kalafatoğlu

Program Advisor

Agency Head, Cosmos Turkey


Tutku Çavuşoğlu

Learning Coach

Pearson Professional Programs, Turkey


Tutku will help you achieve all the important milestones of the course and will personally coach you to meet your professional or academic goals for the course.

Date & Fees



Course Fee

4400 ₺ + VAT


Sections of the Course

1 - Behavioral Foundations

  • New Business Models for the Digital Economy
  • Introduction to GRAVITY
  • Geography
  • Resistance
  • Adjacency
  • Vicinity
  • Isolation
  • Topography

2 - New Forms of Interaction

3 - Tools and Principles

4 - New Media Platforms

Glimpse of Live Session & Testimonials

No matter how much I enjoyed listening to and learning from David Bell, I think the most valuable part was still the in-class sessions we had with our local instructors because of the networking aspect of it. I think to get to know these people who have so much connections within their fields was a blessing in disguise

Buke Emilie Yildiz Sethi,
Digital Marketing Professional Certification Program Participant